Dr. Scott Richardson

李犀豪博士

CHEI Academic Advisor

万礼豪程资深学术顾问

Dean of Emirates Academy of Hospitality Management

阿联酋酒店管理学院院长

Welcome to my first CHEI Blog in which I will discuss issues related to the management of Hospitality Programs from a Dean’s perspective. Firstly, a little about my background. I started my career in the Hospitality Industry in the early 1990’s on the Gold Coast in Queensland, Australia. For the next almost 15 years I worked in many different sectors of the hospitality and tourism industries from hotels to theme parks, event companies to travel agencies, as well as a tourism promotion firm. Many of these roles were in middle to senior management positions. In 2006 I decided to take a different path and undertook my PhD studies. Over the last 15 years I have held many academic roles including Associate Dean, Deputy Dean, and Dean positions in Australia, Malaysia, Singapore. I am currently Dean at Emirates Academy of Hospitality Management in Dubai, UAE. I have spent a lot of time in China, working with academic partners and now working with the fantastic team at CHEI, and always love visiting your beautiful country.

欢迎来到我的第一篇万礼豪程博客，这里我将从院长的视角来讨论与酒店管理专业相关的问题。首先是一些关于我的背景介绍。我于1990年代初在澳大利亚昆士兰州的黄金海岸开始了自己的酒店职业生涯。在接下来的近15年里，我在酒店，主题公园，会展公司，旅行社以及旅游推广企业等酒店旅游业的众多不同领域工作。其中许多职位都是中高级管理职位。 2006年，我决定踏上不同的职业道路并且开展了我的博士研究。在过去的15年里，我在澳大利亚、马来西亚、新加坡等地担任过许多学术职务，包括副院长，代理院长和院长职位。我现任阿联酋酒店管理学院院长。与学术合作伙伴以及现在与万礼豪程的优秀团队一起工作，我在中国度过了许多时光，并且永远喜爱拜访你们美丽的国家。

Enough about me and more about how we can improve the programs that we deliver to our students. There are several important ways academics and administrators can implement change to ensure the programs we deliver meet the needs of our students as well as the needs of our industry partners. I will talk about all of these over the next few blogs. The area I would like to focus this blog on is our relationship with our industry partners. Having a strong working relationship with industry is the key to ensuring that our curriculum is relevant to the rapidly changing needs of the hospitality and tourism industry. The relationship between industry and academia is generally fragmented with academic institutions blaming industry for lack of engagement and industry claiming that academia is not meeting their needs. Therefore, the first step to ensure a strong working relationship with industry is to implement an Industry Advisory Board. The main focus of this board is to ensure that the institution is up to date with current industry trends allowing the institution to develop curriculum that meets the needs of industry to ensure that graduates are employable.

关于我的介绍就到这里，下面更多地来探讨我们如何改进我们为学生提供的人才培养方案。学术界和管理人员可以通过几种重要方式实施变革，以确保我们提供的人才培方案满足学生的需求以及行业合作伙伴的需求。在接下来的几篇博客中我会探讨所有的这些变革方式。这篇博客我想关注的领域是我们与行业合作伙伴的关系。与行业建立牢固的工作关系是确保我们的课程体系与酒店和旅游业快速变化的需求相联系的关键。产业界和学术界之间的关系通常是破碎的，学术机构责备行业缺乏参与，而行业声称学术界无法满足他们对人才的需求。因此，确保与行业建立牢固工作关系的第一步是实施行业顾问委员会。该委员会主要聚焦在确保该学校了解当前的行业趋势，进而让学校能够开发满足行业需求的课程体系，以确保毕业生具备就业的资格。

In my view the industry advisory board should consist of members from a wide range of hospitality sectors (e.g., hotels, restaurants, event companies, theme parks, cruise ship, tourism marketing boards, etc.). The board should also be gender balanced to ensure representativeness from the industry. Members should also come from a variety of roles within industry such as human resources, marketing, finance, general managers, CEOs, front office managers, food and beverage managers, etc. Having members from a variety of industries and roles will ensure that trends related to all aspects of the industry will be considered. One mistake many institutions make is filling the board with a homogenous group such as all CEOs and general managers. What tends to happen with these homogenous groups is that they tend to be quite narrow in perspective, whilst most of these very senior industry figures also do not work directly with our students or graduates. So my advice when putting an Industry Advisory Board together is to approach those industry professionals that directly recruit and work with your students and graduates.

在我看来，行业顾问委员会应该由来自大酒店业范畴内的各个部门所组成（例如，酒店，餐馆，会展公司，主题公园，邮轮，旅游营销委员会等）。董事会也应该保持性别平衡，以确保行业的代表性。成员还应该来自行业内的各种职位、部门，如人力资源，营销，财务，总经理，首席执行官，前台经理，餐饮经理等。拥有来自各行各业和各类角色的成员将会确保可以考虑到行业各个方面相关的趋势。许多学校犯下的一个错误就是委员会让一个同类的团体所占据比如所有的首席执行官和总经理。这些同类群体往往会发生的事情是，他们的视角往往相当狭窄，而大多数这些非常资深的行业人士也不直接与我们的学生或毕业生合作。因此，在成立行业咨询委员会时，我的建议是和那些直接招聘并与您的学生和毕业生一起工作的行业专业人士接洽。

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